What to look for in a reputation management consultant

The greatest threat to businesses is having their reputation destroyed online. Competitors leave fake reviews, unhappy employees harm the brand in online forums, and unhappy customers take to social media to air their complaints. Similar…

Four situations where reputation management pays big dividends

The internet is an incredible source of information. Whether you want to know the latest trends in fashion, the marital status of a person or the best price on that new gadget you have your eyes on, all you got to do is search Google. There…

A case study in online crisis management

Several months ago our team was contacted by a company whose reputation had been severely damaged due to malicious articles placed across several websites. The client had tried for approximately six months to eliminate this information, but…

Should you use negative SEO to rank a client's website?

If the goal of SEO is to defeat your client's competition and dominate the SERPS, is it really more virtuous to use positive measures than it is to use negative ones? Probably, but we'll leave that question for later. For now, if you have…

What do the Great Explorers have to do with search engine rankings?

What do great explorers like Vasco da Gama, Christopher Columbus, and Ferdinand Magellan have in common with search engine ranking and defending one's interests online? Quite a bit, I think. For those who may not be familiar with the names I…

Why is Negative SEO is such a hot topic with bloggers?

Over the last few months I have noticed that a number of well-known bloggers are writing shrill-sounding articles about negative SEO, and I know why. It seems that  everybody and their brother is trying to blame negative SEO attacks for…