However, what if it’s used for negative purposes? That’s what gives rise to negative SEO techniques. While there are many, we will focus on four of the most common negative SEO techniques.
Four Of The Most Common Negative SEO Techniques
Quick Summary
- SEO Can Be Weaponized: While SEO is typically used to improve rankings, it can also be used aggressively to harm competitors or suppress negative content about clients.
- Spammy Backlinks: Attackers use low-quality links from penalized PBNs (Private Blog Networks) to damage the authority of a site—especially when targeting sensitive articles or reviews.
- Duplicate Content Scraping: Malicious actors steal original content and republish it across multiple domains to dilute its value and confuse search engines.
- Fake Reviews & Ratings: Negative SEO services may leave damaging fake reviews that hurt visibility, credibility, and customer trust—even if those reviews violate platform rules.
- Misleading URL Redirects: Redirecting toxic or penalized domains to a competitor’s site can transfer negative SEO signals and trigger algorithmic penalties.
- Defensive Strategies Work: Monitoring backlink profiles, reporting spam, and using ORM (Online Reputation Management) can help protect your brand from these attacks.
- We Can Help Protect You: At Negative SEO Guy, we specialize in detecting and neutralizing negative SEO campaigns. Contact us today for expert support and defense against online sabotage.
What is Negative SEO?
Negative SEO refers to aggressive tactics used to harm a competitor’s search engine rankings through spammy backlinks, fake reviews, or malicious content. These attacks are often carried out via penalized private blog networks (PBNs), toxic links, or damaging online reviews.
Negative SEO Technique #1: Spammy Backlinks
Negative SEO services can generate harmful anchor texts and low-quality backlinks pointing to your site to manipulate your link profile. This can result in Google penalties and damage to your website’s credibility and visibility in search results.
Let’s say there is an article or a fake review written about you or your business. Let’s imagine it was posted by a disgruntled employee and it now ranks well for your name or business in Google. Obviously, there’s no way to have it taken down, short of a court order. However, this is time-consuming, tedious, and costly. It is almost never successful since freedom of speech allows consumers to leave opinions of products and businesses (read more here).
A negative SEO service may then use private blog networks (PBNs) and software programs to create unrelated or toxic backlinks, which can generate and attach random low-quality links the article in question. People are free to post what they like, but they are not entitled to rank well for the given topic. For the person who wants to remove negative content, backlinks are just as much an expression of free speech as the article in question.
Negative SEO Technique #2: Duplicate Content
Another negative SEO technique that is common involves producing duplicate content and distributing it widely before it gets indexed. These scrapes take your content and disseminate it, either in order to get in indexed and get credit for it, or in order to water down the legitimacy of your content, making it appear to be the work of a sloppy SEO agency.
The rationale is to discredit the work. Case studies have shown this to be inconsistently effective, since content owners can simply use Google’s Online Copyright Infringement form to help.
Negative SEO Technique #3: Fake Reviews
Negative reviews about your business can discredit it and tarnish your image. Negative SEO attacks can also be used against fake reviews when someone intentionally leaves bad or poor reviews to bring down your business.
Bad reviews directly impact your SEO reputation because they give you low ratings. You can commonly identify this with a sudden drop in the ratings. While we do not provide a service like this, since it is illegal, we can work to hide and suppress negative reviews left by malicious parties. Sometimes, it involves creating an entirely new Google My Business profile and content.
Negative SEO Technique #4: URL Redirects
A redirect basically involves pointing one domain to resolve to another. If the domain being pointed is a domain with a bad reputation, perhaps having been penalized previously, it can pass along that same negative baggage to the site it redirects to.
Final Verdict
Negative SEO presents a huge threat to all content. Even though there aren’t many ways to ensure protection against them, and it is extremely difficult to detect, it only makes up a small portion of SEO market activity.