Building a strong reputation starts with genuine interactions. Responding transparently to customer feedback shows that a business values its customers and is committed to improving.
However, not all feedback comes from a place of honesty. Sometimes, malicious actors, like competitors or disgruntled individuals, leave false negative reviews. In these cases, negative SEO can be a powerful tool to combat these unfair attacks and protect your business’s reputation.
Remember, it’s not just about defending against negativity—it’s about fostering trust and demonstrating a commitment to authenticity in every interaction.