Negative SEO can wreak havoc on a website’s rankings. To effectively combat these attacks, it’s crucial to hire a skilled SEO professional. In this article, we’ll discuss what to look for when hiring someone to help with negative SEO.
Importance of Expertise in Reputation Management and Negative SEO
Hiring an SEO professional with specific experience in reputation management and negative SEO is essential. These experts understand the complexities involved and have the necessary skills to effectively address the issues your website is facing.
Often, business website owners come to us after their sites have taken a dive, which they attribute to a malicious attack, when it reality, it has more to with having hired the lowest bidder to do their online marketing.
Shoddy SEO work is sometimes indistinguishable from negative SEO. In cases like these, you must cut ties with whomever was doing your marketing because it’s likely they’ll only continue to do more harm.
There are ways to undo bad backlinks, such as disavowing with Google’s disavow tool and diluting your anchor text profile with more company or domain related links. However, recovering from a sudden drop in ranking is also a function of building robust, unique, and relevant backlinks, not just getting the anchor text ratios ‘just right’.
Key Qualities to Look For
- Proven Experience and Success Stories: Look for professionals with a track record of successfully managing negative SEO cases.
- Transparent Process and Strategies: Ensure they explain their methods clearly and are open about their approach.
- Focus on Disavowing Bad Backlinks and Creating New Ones: A reputable professional will prioritize removing harmful backlinks and building new, high-quality ones.
Questions to Ask During the Hiring Process
- Can you provide examples of similar cases you’ve handled?
- What specific strategies will you use to address negative SEO on my site?
Hiring the right professional can make all the difference in combating negative SEO. By focusing on experience, transparency, and effective strategies, you can find the support you need to protect your website.