A case study in online crisis management

Several months ago our team was contacted by a company whose reputation had been severely damaged due to malicious articles placed across several websites. The client had tried for approximately six months to eliminate this information, but…

Should you use negative SEO to rank a client's website?

If the goal of SEO is to defeat your client's competition and dominate the SERPS, is it really more virtuous to use positive measures than it is to use negative ones? Probably, but we'll leave that question for later. For now, if you have…

What do the Great Explorers have to do with search engine rankings?

What do great explorers like Vasco da Gama, Christopher Columbus, and Ferdinand Magellan have in common with search engine ranking and defending one's interests online? Quite a bit, I think. For those who may not be familiar with the names I…

Why is Negative SEO is such a hot topic with bloggers?

Over the last few months I have noticed that a number of well-known bloggers are writing shrill-sounding articles about negative SEO, and I know why. It seems that  everybody and their brother is trying to blame negative SEO attacks for…
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Five reasons to use a disavow links service

Backlink clean up has always been a notoriously difficult task. With some websites having thousands of links, contacting webmasters was simply too much effort and often fruitless. A number of our clients come to us not because they are the…
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Five lies that SEO companies tell their clients!

Welcome to a new topic here at negativeseoguy.com! Once in a while, I hope to share thoughts about SEO, inbound marketing, and how to run a successful business online. I realize that most of my readership is made up of potential and current…