How does online reputation management work?

You can find (almost) everything on the web these days, and it doesn’t take much effort to dig up the dirt on anyone or any business you’re interested in learning more about.

This is definitely a double-edged sword.

On the one hand, having all of this information available to you makes it really easy to do research about products you’re interested in, businesses you’re thinking about working with, and people that you need to know a little bit more about.

On the other hand, though, everyone has the chance to add to the global collection of information available on the web at any point in time – and you won’t ever have complete control over what’s said about you, your business, or your personal life online.

This is why online reputation management tactics and strategies are so important, especially if you’re dealing with some underhanded competitors that are just out to crush you with lies and slander.

To help you get off on the right foot with reputation management, we’ve outlined some pretty important things to remember below.

Reputation management is an ongoing process. New content is published every day so companies must be watchful. Though it would be nice to be able to effortlessly protect your reputation with one push of a button, nothing could be further from the truth.

Online reputation management is all about taking the necessary steps to implement dozens of tactics and changes that help you control the narrative online. It is consistent efforts that will carry the day, and the best time to start a reputation management campaign is before it is needed.

Reputation management is all about controlling, not erasing, content

When people say that “once something hits the web it’s there forever” they really, really mean it.

And it’s 100% true.

You will never have complete control over the content posted to the web, and even if you could control what got uploaded you’d never be able to control the conversation that can happen on social media – or people’s reaction to your censoring.

This is why effective reputation management is all about controlling the content and its influence on the web and not trying to erase it.

Let’s say there’s a less than favorable (and untrue) web post about you or your business that is showing up in the number one spot on Google for your most valuable keywords.

The thing to do here would not be to contact Google and ask them to remove the page for you – this request will always fall on deaf ears – but instead to use effective search engine optimization to lift your own positive pages OVER that ranking so that you reclaim the top spot.

You’ll not only push their results deeper and deeper into the search engine rankings (making it much less likely that people will find the content in the first place) but you’ll also be able to control the narrative with your own positive information in the top spot.

It isn’t an overnight process, nor is it easy, but given the alternative of surrendering your reputation to fate, this is how online reputation management works.


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